"Last year, working as a color consultant on John Huston's Moulin Rouge, LIFE photographer Eliot Elisofon brilliantly showed how color could be used not only to heighten realism but to play its own dramatic and psychological role in a movie. Recently Elisofon visited the Hollywood studios to demonstrate how his principles can be applied to a representative group of screen beauties.
"He took a group of ranking younger stars, had them dress in all white, put them against white backgrounds and blow-ups of black and white stills from recent movies, then chose a key color for each of them. Using color gelatins on his lights (like the spotlights which shine on the stage from theater balconies) and filters on his camera to control the color balance, he matched colors to each young player's movie character..." (LIFE, June 29, 1953)
|"GOLDEN GIRL, Doris Day, bouncy singing star of Warner Brothers' films, was photographed under yellow light to bring out her 'sunshine and good health.' The stagecoach is setting for her forthcoming movie, Calamity Jane."|
|"PINK AND PENSIVE, Elizabeth Taylor is bathed in rosy light which Elisofom chose to go with the 'tender sweetness' of her personality. In the background is a statue of Buddha from Elephant Walk, her new Paramount film."|
|"OFF-BEAT LOOKS of Joanne Gilbert, in addition to her 'stark eyes and hot songs,' led Elisofon to pick purple for this nightclub sensation whom Paramount expects to be an equal sensation in movies."|
|"FLASHIEST LEGS in films belong to dancer Cyd Charisse. Photographer thought red a good choice for Cyd and background, from ballet in her MGM musical, The Band Wagon, which spoofs sex-and-sadism craze in 25 cent books."|