Amen, sister! Ah, the anticipation with which one used to wait for every new edition of TV Guide, which usually had a Jockey ad on the back cover, if memory serves...
I always wondered why they never had a jockey wear Jockey's.
I'd completely forgotten about these ads. As a child of the 1970s, I definitely found them ... intriguing! What a nice flashback. He was a great spokesmodel for tightie whities.